Why Most Coaches Stay Broke (And How To Escape the Trap)
Mon Feb 02 2026
Most coaches aren’t bad at what they do — they’re just stuck in a system that keeps them overworked, underpaid, and constantly hustling.
In this episode of The Process Podcast, Zac Perna breaks down the real reasons coaches stay broke, even when they’re great at coaching — and the exact mindset, pricing, and content shifts required to escape the trap.
We cover:
- Why charging more has nothing to do with working harder
- The mistake that keeps coaches stuck trading time for money
- How to increase income without adding more clients
- The difference between real value vs perceived value
- Why “selling” feels hard when your offer isn’t aligned
- How to build trust online without chasing algorithms
If you’re a coach who feels capped, burnt out, or frustrated that your income doesn’t reflect your impact — this episode will change how you think about business.
🎧 Listen now and stop playing a game that was never designed for you to win.
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Most coaches aren’t bad at what they do — they’re just stuck in a system that keeps them overworked, underpaid, and constantly hustling. In this episode of The Process Podcast, Zac Perna breaks down the real reasons coaches stay broke, even when they’re great at coaching — and the exact mindset, pricing, and content shifts required to escape the trap. We cover: - Why charging more has nothing to do with working harder - The mistake that keeps coaches stuck trading time for money - How to increase income without adding more clients - The difference between real value vs perceived value - Why “selling” feels hard when your offer isn’t aligned - How to build trust online without chasing algorithms If you’re a coach who feels capped, burnt out, or frustrated that your income doesn’t reflect your impact — this episode will change how you think about business. 🎧 Listen now and stop playing a game that was never designed for you to win.