Are you a PR professional looking to pitch your client to the most influential consumer packaged goods (CPG) podcasts? You’re in the right place! This guide highlights the top 10 CPG brands podcasts you must consider. Each show is a gem in the podcasting world, making them perfect platforms for sharing your client’s story. Let’s dive in!

1. Inside the CPG Industry

Inside the CPG Industry is a podcast that delves deep into the latest trends and challenges faced by the consumer packaged goods (CPG) sector. With its insightful discussions and expert analysis, this show has become a go-to resource for professionals looking to stay updated. The podcast frequently features top executives and industry leaders, providing listeners with exclusive insights directly from those shaping the industry. This makes it a prime spot for your client to get noticed and share their perspectives, especially as they interact with some of the most influential voices in the CPG world.

2. CPG Trends Podcast

This podcast shines a spotlight on the ever-evolving landscape of CPG brands. Whether it’s discussing cutting-edge supply chain innovations or diving into the nuances of customer insights, the CPG Trends Podcast offers its listeners an in-depth view of the industry’s dynamics. It’s the perfect venue for your client to share their expertise, narrate their success stories, and connect with a community that is passionate about CPG advancements. By appearing on this show, your client can position themselves as a thought leader, adept at navigating the complexities of the CPG arena.

3. The CPG Guys

Known for its engaging conversations and invaluable expert advice, The CPG Guys podcast is a treasure trove of information on brand strategies and market trends within the CPG industry. Through interviews with seasoned professionals, the show offers deep dives into what it takes to succeed in this competitive field. For clients aiming to establish their thought leadership, appearing on this podcast provides an excellent opportunity to engage with a discerning audience and showcase their strategic prowess.

4. CPG Unwrapped

CPG Unwrapped is dedicated to demystifying the complex world of consumer packaged goods. With its insightful commentary and engaging content, this podcast takes listeners behind the scenes of the industry, exploring everything from innovative products to the latest market trends. Your clients have the opportunity to share their innovative solutions and success stories, making it an excellent platform to increase their visibility and influence in the CPG sector.

5. Future of CPG

Focusing on emerging trends and future forecasts, Future of CPG is a podcast ideally suited for clients who are seen as pioneers in their fields. This show is dedicated to exploring the next big things in the CPG industry, offering listeners a glimpse into what the future holds. By appearing on this podcast, your client can significantly enhance their visibility and credibility within the industry, positioning themselves as forward-thinking leaders who are shaping the future of consumer goods.

6. CPG Rocket Podcast

CPG Rocket Podcast explores the various facets of launching and scaling CPG brands, providing valuable insights and actionable tips that entrepreneurs and industry professionals can benefit from. By featuring interviews with successful entrepreneurs, this podcast offers a platform where your client can share their experiences, discuss their brand narrative, and offer practical advice. It is an excellent opportunity to bolster your client's reputation and connect with an audience that is eager for insights on successful brand building.

7. CPG Success Stories

CPG Success Stories is dedicated to showcasing inspiring success stories from the consumer packaged goods industry. It serves as a perfect platform for clients to highlight their achievements and share their journey with a wide audience. If your client has a compelling story of how they navigated challenges and achieved success in the CPG space, this podcast is the ideal venue to share it. Their story can motivate others and reinforce their status as a leading figure in the industry.

8. The Brand Builders Podcast

Known for offering strategies and branding tips, The Brand Builders Podcast is a rich source of knowledge for professionals in the CPG industry. This platform allows your client to share their insights on how they built and established their brand successfully, offering listeners valuable lessons and strategies. By participating in this podcast, your client can showcase their branding expertise, connect with like-minded professionals, and attract a wider audience to their brand.

9. CPG Insights

Offering deep dives into consumer behavior and market analytics, CPG Insights is the go-to podcast for anyone interested in the data-driven aspects of the CPG industry. This show is particularly beneficial for clients who have valuable data insights to share, allowing them to highlight their analytical strategies and how they leverage data to drive success. Appearing on this podcast can enhance your client's credibility as an expert in consumer behavior and market trends.

10. Innovative CPG Leaders

Offering deep dives into consumer behavior and market analytics, CPG Insights is the go-to podcast for anyone interested in the data-driven aspects of the CPG industry. This show is particularly beneficial for clients who have valuable data insights to share, allowing them to highlight their analytical strategies and how they leverage data to drive success. Appearing on this podcast can enhance your client's credibility as an expert in consumer behavior and market trends.

Final Thoughts

Getting your client featured on the right podcasts can make a world of difference in their brand visibility and credibility. As a PR professional, it's essential to target podcasts with the right audience and content alignment.

These ten podcasts are invaluable resources for anyone working in the CPG industry. They offer rich content, expert interviews, and actionable insights, making them ideal platforms for your client's message. Remember, a well-placed podcast interview can amplify your client’s story and connect them with a broader audience.

This blog post was curated by Parker Olson, the co-founder of Magic Pitch, the tool that researches, identifies, and pitches your clients to relevant podcasts. Let Magic Pitch help you elevate your client's media presence and secure those much-needed podcast features!

Lets make sure your client’s voice is heard in the ultimate list of must-listen CPG brands podcasts!