Are you a PR person looking to pitch your clients to some of the best B2B marketing podcasts? You're in the right place! Podcasts are a fantastic way to share expertise, build brand recognition, and connect with a large audience. Here are ten highly relevant B2B marketing podcasts you should definitely consider. Plus, this blog post is written by Parker Olson, the co-founder of Magic Pitch, the tool that helps you research, identify, and pitch your clients to the most relevant podcasts!

1. The Marketing Over Coffee Podcast

The Marketing Over Coffee Podcast is a perfect blend of marketing tips, tricks, and interviews. Hosts John J. Wall and Christopher S. Penn offer insights that are crucial for anyone in the B2B marketing space. Each episode covers current trends, technologies, and strategies. It’s the go-to for staying updated in the ever-evolving world of marketing.

2. The Marketing Book Podcast

Host Douglas Burdett invites marketing authors to discuss their new books on The Marketing Book Podcast. This is an excellent podcast for PR professionals looking to pitch clients with a strong interest in book publishing or thought leadership. Each episode dives deep into the author’s ideas and insights, making it a valuable source of expert knowledge.

3. SaaS Breakthrough

The SaaS Breakthrough podcast, hosted by David Abrams, focuses on marketing strategies for SaaS companies. Each episode features interviews with top marketing leaders who share their experiences and strategies for success. It’s perfect for clients specializing in SaaS or technology-driven marketing solutions.

4. The Growth Hub Podcast

The Growth Hub Podcast, hosted by Edward Ford, offers deep dives into growth strategies for startups and B2B companies. The show features expert guests who share their actionable insights on scaling businesses. This is an excellent pick for clients interested in growth hacking and scaling their operations.

5. B2B Growth Show

B2B Growth Show is co-hosted by James Carbary and Jonathan Green who interview B2B marketing leaders on how they achieve growth. This podcast is ideal for getting your clients in front of dedicated B2B marketers and leaders looking for new and effective growth strategies.

6. Marketing Smarts from MarketingProfs

Hosted by George B. Thomas, Marketing Smarts features in-depth interviews with leading marketing experts. It covers various marketing topics, from content strategy to social media and beyond. This podcast is highly recommended for clients who can offer valuable marketing insights and strategies.

7. The FlipMyFunnel Podcast

Hosted by Sangram Vajre, The FlipMyFunnel Podcast is a show dedicated to account-based marketing (ABM). It features interviews, discussions, and tools for implementing successful ABM strategies. It’s a perfect platform for clients specializing in ABM or B2B sales.

8. The Art of Charm

Though not strictly limited to marketing, The Art of Charm covers aspects of personal development, persuasion, and networking. Hosted by Jordan Harbinger, this podcast provides value for clients focusing on leadership, personal brand building, and communication skills.

9. Growth Marketing Toolbox

The Growth Marketing Toolbox, hosted by Nicholas Scalice, features the best tools, technologies, and tips for marketers looking to grow their business. This podcast is excellent for clients who have either developed a new marketing tool or have expertise in using various marketing technologies.

10. Marketing Today with Alan Hart

Marketing Today, hosted by Alan Hart, offers insights from leading CMOs and marketing leaders. The podcast covers a wide range of marketing topics and strategies, offering valuable advice for B2B marketers. It’s a great destination for PR professionals wanting to pitch clients who are experienced leaders in the marketing world.

Why Target These Podcasts?

These ten podcasts are exceptional for several reasons:

1. Wide Reach: These podcasts have a substantial listener base, offering broad exposure.

2. Expert Audiences: The listeners are typically B2B marketing professionals who value expert insights.

3. High Engagement: Podcasts often have high engagement rates, meaning your client's message is more likely to be heard.

Tips for Pitching Podcasts

1. Do Your Research: Understand the podcast's format, audience, and topics before you reach out.

2. Personalize Your Pitch: Tailor your pitch to show how your client’s expertise aligns with the podcast's content.

3. Highlight Benefits: Clearly articulate the value your client will bring to the podcast’s audience.

Conclusion

Podcasts are an invaluable platform for sharing your client’s expertise and reaching engaged audiences. By targeting these top 10 B2B marketing podcasts, you’ll ensure that your client's message is heard by the right people. Remember, using tools like Magic Pitch can streamline the process, helping you research, identify, and pitch to the best podcasts for your clients.