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Parker Olson
Parker Olson

How Google’s Algorithm Ranks Podcasts in Search Results

March 31, 2025

In the bustling world of digital marketing and podcasting, staying ahead of the curve requires immersing yourself in the right sources of knowledge and inspiration. Podcasts have emerged as an invaluable resource for both marketers and podcasters, offering a diverse range of insights, strategies, and expert advice. Whether you're an SEO enthusiast, a budding podcaster, or a seasoned marketing professional, the right podcast can provide you with the tools and inspiration needed to excel. In this article, we delve into ten must-listen podcasts that are making waves in their respective fields. From unraveling the intricacies of SEO to simplifying the podcasting process, these podcasts are treasure troves of actionable insights and expert knowledge that can propel you to new heights of success.

1. SEO Research Suite - The SEO and LLMO thought leading podcast

SEO Research Suite is a cutting-edge podcast hosted by Olaf Kopp, offering a deep dive into the world of SEO and LLMO, especially focusing on Google patents, research papers, and trending topics like E-E-A-T and semantic search. With episodes airing 2-3 times a week, listeners are provided with exclusive insights into the intricacies of SEO, backed by fundamental research. The podcast's unique angle comes from analyzing SEO-relevant patents and Google leaks, making it a treasure trove for SEO enthusiasts. Its recent episode discusses a Google patent that revolutionizes website evaluation using distances in a web-link graph, emphasizing authority and trustworthiness.

Why pitch to this podcast: Pitching a guest spot on the SEO Research Suite podcast would be invaluable for anyone in the SEO industry looking to share their expertise on a well-respected platform. The podcast's focus on cutting-edge topics like LLMO and semantic search aligns perfectly with the evolving digital landscape, making it an ideal venue for thought leaders. With a host like Olaf Kopp, known for his deep understanding of SEO and his engaging interview style, guests can expect a meaningful dialogue that highlights their knowledge and insights.

Ideal guests: The ideal guest for the SEO Research Suite podcast would be a seasoned SEO strategist or a researcher with extensive knowledge in Google algorithms and the impact of E-E-A-T on search rankings. Ideally, they should have experience in analyzing patents and research papers, thereby contributing fresh perspectives to the discussions.

Why we love this podcast: We love the SEO Research Suite podcast because it doesn't just scratch the surface but delves into the depths of SEO, unveiling secrets hidden within Google patents and research papers. Olaf Kopp's exceptional ability to translate complex SEO theories into actionable insights makes the podcast a must-listen for anyone serious about mastering search engine optimization.

2. The Lazy Girl's Guide to Podcasting: Podcasting Tips for How to Start and Run a Podcast

The Lazy Girl's Guide to Podcasting, hosted by Verity Sangan, is a comprehensive resource crafted for aspiring podcasters seeking clear, actionable advice on how to start and manage a successful podcast. It addresses common podcasting quandaries, such as selecting the right equipment, promoting your show, and getting listed on major platforms like Apple Podcasts and Spotify.

Why pitch to this podcast: "The Lazy Girl's Guide to Podcasting" is an ideal platform for guests due to its focus on demystifying the podcasting process, appealing to a wide audience of both newcomers and seasoned podcasters. The show’s popularity and Verity Sangan's experience in the podcast industry make it a reputable source of information and guidance.

Ideal guests: The ideal guest for "The Lazy Girl's Guide to Podcasting" would be a seasoned podcaster or industry expert capable of sharing insightful, actionable tips to help aspiring podcasters succeed.

Why we love this podcast: We love "The Lazy Girl's Guide to Podcasting" for its ability to transform the often daunting task of starting a podcast into a manageable and enjoyable experience. Verity Sangan's approachable demeanor and wealth of experience offer listeners a supportive and informative guide through the intricate podcasting landscape.

3. The Digital Marketing Podcast by Exposure Ninja

The Digital Marketing Podcast by Exposure Ninja, hosted by the insightful Tim Cameron-Kitchen, delivers high-impact strategies designed to elevate your marketing game. With a focus on delivering powerful, high-ROI marketing tips, listeners can expect to gain actionable insights from the founder of the dynamic digital marketing agency, Exposure Ninja.

Why pitch to this podcast: The Digital Marketing Podcast by Exposure Ninja is an excellent candidate for guest appearances due to its well-established reputation in the digital marketing sphere. Tim Cameron-Kitchen’s expertise and the podcast’s focus on high-ROI strategies ensure that guest speakers will engage with an audience genuinely interested in cutting-edge marketing techniques.

Ideal guests: The ideal guest for The Digital Marketing Podcast by Exposure Ninja is someone who is deeply entrenched in the digital marketing industry and possesses a wealth of knowledge about the latest trends and strategies.

Why we love this podcast: Listeners love The Digital Marketing Podcast by Exposure Ninja for its commitment to delivering high-value content that genuinely impacts their marketing efforts. Tim Cameron-Kitchen's engaging and insightful approach ensures that each episode is not only informative but also enjoyable to listen to.

4. Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers

The 'Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers' is a premier resource for learning brand and performance marketing strategies from seasoned marketing professionals. Hosted by Dots Loves Marketing, the podcast delves deep into both organic and paid media campaigns, offering insights into marketing intelligence for predictable business growth.

Why pitch to this podcast: This podcast offers an exceptional platform for guests looking to share their expertise with a highly engaged audience of marketing professionals, executives, and thought leaders. Being featured on the 'Marketing Leadership Podcast' provides an opportunity to discuss strategic marketing insights and innovative approaches in a format that reaches a global audience.

Ideal guests: The ideal guest for the 'Marketing Leadership Podcast' is a seasoned marketing leader with deep expertise in D2C or B2B marketing, who can offer unique insights and practical strategies.

Why we love this podcast: We love the 'Marketing Leadership Podcast' for its commitment to delivering in-depth discussions without the typical marketing fluff, providing genuine value to its listeners. The host, Dots Loves Marketing, ensures that each episode is packed with actionable insights from top marketing professionals, making it a must-listen for anyone in the industry.

5. A Podcast Journey

A Podcast Journey, hosted by Megan Orvis, is a treasure trove of podcasting advice tailored for online business owners and hobby podcasters alike. This engaging show delves into the mental challenges associated with podcasting, offering practical solutions to overcome them.

Why pitch to this podcast: A Podcast Journey is a prime candidate for a guest spot with its focus on providing actionable podcasting advice that aligns seamlessly with various industry experts and influencers.

Ideal guests: The ideal guest for A Podcast Journey is someone deeply entrenched in the podcasting world, whether as an industry expert or a seasoned podcaster.

Why we love this podcast: We love A Podcast Journey because it offers an authentic and relatable approach to podcasting, making it accessible to both beginners and seasoned podcasters. Megan Orvis's ability to blend practical advice with motivational content creates an engaging listening experience that leaves the audience feeling empowered.

6. Search News You Can Use - SEO Podcast with Marie Haynes

"Search News You Can Use - SEO Podcast with Marie Haynes" is a weekly podcast that offers valuable insights and guidance on the latest Google Algorithm updates and SEO strategies. Hosted by the knowledgeable Marie Haynes, each episode breaks down significant changes in the search landscape, providing listeners with actionable advice to enhance their online presence.

Why pitch to this podcast: "Search News You Can Use - SEO Podcast with Marie Haynes" is an excellent candidate for a guest spot due to its established reputation in the SEO community and its focus on the latest industry trends.

Ideal guests: The ideal guest for "Search News You Can Use - SEO Podcast with Marie Haynes" would be someone who possesses a deep understanding of search engine optimization and has firsthand experience navigating Google's algorithm updates.

Why we love this podcast: We love "Search News You Can Use - SEO Podcast with Marie Haynes" because it consistently delivers high-quality content that is both informative and actionable. Marie Haynes' expertise and passion for SEO shine through in every episode, making it a trusted source for the latest updates in the world of search.

7. The How To Podcast Series - Revolving Guest Co-Hosts, Podcast Tips and A Community for Podcasters

The How To Podcast Series, hosted by Dave Campbell from Ontario, Canada, is a comprehensive guide to mastering the art of podcasting. This engaging podcast features a mix of solo, co-hosted, and mini episodes that provide listeners with invaluable tips on launching, growing, and monetizing their podcasts.

Why pitch to this podcast: The How To Podcast Series is an ideal platform for guest appearances due to its diverse and rich content tailored to both new and seasoned podcasters.

Ideal guests: An ideal guest for The How To Podcast Series would be someone with extensive experience in podcasting or a related field, such as audio engineering, content creation, or digital marketing.

Why we love this podcast: We love The How To Podcast Series for its dedication to providing high-quality, actionable advice that truly empowers podcasters. The show's blend of expert insights and practical tips makes it a valuable resource for anyone looking to enhance their podcasting skills.

8. The Podcast Podcast from TruStory FM

The Podcast Podcast from TruStory FM dives deep into the dynamic world of podcasting, focusing on the essential elements needed to thrive in this burgeoning industry. Hosted by the insightful team at TruStory FM, the show delves into the business aspects of podcasting, offering listeners a wealth of information on current trends, challenges, and opportunities.

Why pitch to this podcast: The Podcast Podcast is an exceptional platform for a guest spot due to its focus on the podcasting industry, which aligns with the interests of many key stakeholders.

Ideal guests: The ideal guest for The Podcast Podcast is someone with extensive experience and a deep understanding of the podcasting industry, who can offer valuable insights into the latest trends and technologies.

Why we love this podcast: We love The Podcast Podcast for its commitment to delivering high-quality, informative content that is both timely and relevant to anyone interested in the podcasting landscape. The hosts at TruStory FM bring a wealth of knowledge and a genuine passion for the industry, making each episode engaging and insightful.

9. SEO 101

SEO 101 is a comprehensive podcast hosted by the knowledgeable duo of Ross Dunn and Scott Van Achte, dedicated to unraveling the complex world of Search Engine Optimization from the ground up. With a focus on providing beginner-friendly insights, the podcast ensures listeners do not feel overwhelmed by technical jargon while still gaining a solid foundation in SEO.

Why pitch to this podcast: This podcast is an exemplary platform for guest appearances due to its focus on demystifying SEO processes and trends for beginners, creating a broad reach to a diverse audience seeking foundational knowledge.

Ideal guests: The ideal guest for SEO 101 is someone who possesses a deep understanding of SEO fundamentals and is keen to share actionable insights with a beginner audience.

Why we love this podcast: We love SEO 101 for its accessible approach to a subject that can often feel daunting to newcomers, making it a valuable resource for anyone starting their SEO journey. The hosts, Ross Dunn and Scott Van Achte, excel at creating an engaging and informative atmosphere, blending technical knowledge with a personable touch that resonates with listeners.

10. Knowhow Marketing Lab

The Knowhow Marketing Lab podcast, hosted by Phelan Lewis and Pip Seymour, is a treasure trove of digital marketing insights aimed at helping listeners gain control over their professional destinies through effective marketing strategies. With over a decade of experience, the hosts share their journey to a lifestyle of freedom, surrounded by nature, thanks to their expertise in Google Ads and SEO.

Why pitch to this podcast: The Knowhow Marketing Lab podcast stands out as an excellent platform to pitch a guest spot for several compelling reasons. Firstly, the podcast is hosted by seasoned marketing professionals with a proven track record, ensuring that any guest will be aligned with high-quality content.

Ideal guests: The ideal guest for the Knowhow Marketing Lab podcast would be an industry expert with a strong background in digital marketing, particularly those who specialize in SEO and Google Ads.

Why we love this podcast: Listeners love the Knowhow Marketing Lab podcast because it consistently delivers valuable, actionable insights that empower them to enhance their digital marketing strategies. The hosts, Phelan Lewis and Pip Seymour, bring a wealth of expertise and a personable approach, making complex topics accessible and engaging.

Conclusion

In the fast-paced world of digital marketing and podcasting, having access to the right resources can make all the difference. These ten podcasts provide a wealth of knowledge, actionable insights, and inspiration to help you navigate and excel in your respective fields. Whether you're looking to enhance your SEO skills, master podcasting, or explore innovative marketing strategies, these podcasts are your gateway to success. Dive in, listen, and transform your expertise and influence with the invaluable wisdom they offer.

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