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Neal Shulman
Neal Shulman

Guest Podcasting: Why It's the Most Underrated PR Strategy

April 3, 2025

In today's digital landscape, podcasts have emerged as a powerful platform for sharing ideas, connecting with audiences, and establishing authority. Whether you're a business owner, marketer, or thought leader, finding the right podcasts to pitch can significantly amplify your brand's reach and impact. In this blog post, we'll delve into ten must-listen podcasts that cater to diverse professional interests, from small business PR to thought leadership, offering a plethora of opportunities for guest appearances and knowledge sharing. Each of these podcasts has carved a niche for itself, providing unique insights, actionable strategies, and inspiring stories that resonate with listeners worldwide. By aligning your expertise with these platforms, you can effectively engage with target audiences, drive meaningful conversations, and elevate your brand's presence in the industry.

1. Small Business PR

Small Business PR, hosted by Gloria Chou, is a dynamic podcast tailored for entrepreneurs eager to enhance their visibility through unconventional yet effective strategies. This podcast empowers small business owners to transform their brands without relying on traditional PR resources.

About the Author

Gloria Chou leverages her expertise to provide listeners with tools to become recognized industry leaders.

Why people should pitch to this podcast: The podcast reaches a niche audience seeking to boost their PR and marketing skills, offering significant exposure and credibility.

What the ideal guests are: Entrepreneurs who have leveraged unconventional PR techniques and thought leaders with fresh perspectives.

Why do we love this podcast: Its focus on actionable strategies makes it accessible and inspiring for entrepreneurs at any stage.

2. Podtastic Audio

Podtastic Audio, hosted by Chris Smith, helps indie podcasters create high-quality content without overspending. The show offers practical advice on recording and editing, making complex topics accessible and enjoyable.

About the Author

Chris Smith is dedicated to empowering indie podcasters with skills and knowledge to succeed.

Why people should pitch to this podcast: It provides actionable podcasting tips, making it ideal for experts sharing innovative techniques.

What the ideal guests are: Those with deep understanding of podcasting, especially in audio production and creative content development.

Why do we love this podcast: Its commitment to creativity and fun fosters a sense of community among podcasters.

3. Business Book Bites

Business Book Bites, hosted by Karen Williams, delves into successful business books by interviewing authors and experts. It offers insights and strategies for writing influential works.

About the Author

Karen Williams shares her expertise in networking and writing retreats to help aspiring authors connect and grow.

Why people should pitch to this podcast: It reaches an audience interested in writing, publishing, and marketing books.

What the ideal guests are: Industry experts in writing, publishing, or marketing, offering unique strategies to aspiring authors.

Why do we love this podcast: The educational and inspirational content empowers listeners to take action.

4. Leverage Your Podcast Show

Leverage Your Podcast Show, hosted by Lyndsay Phillips, helps podcast hosts and guests maximize podcasting as a business strategy, focusing on visibility and monetization.

About the Author

Lyndsay Phillips offers insider tips and actionable insights for growing podcast audiences.

Why people should pitch to this podcast: It commands a wide audience eager to learn practical strategies.

What the ideal guests are: Entrepreneurs who have used podcasting as a branding tool, and experts in digital marketing.

Why do we love this podcast: Its community-oriented approach fosters a supportive environment for sharing ideas.

5. The Power of the Podcast

The Power of the Podcast, hosted by Josh Troche, explores podcasting as a powerful marketing tool, offering real-world examples to connect with audiences effectively.

About the Author

Josh Troche helps businesses achieve their goals through actionable insights and engaging interviews.

Why people should pitch to this podcast: It offers a platform to reach a niche audience interested in marketing strategies.

What the ideal guests are: Entrepreneurs and marketing experts with in-depth knowledge of podcast production.

Why do we love this podcast: Its dedication to exploring evolving marketing landscapes makes it invaluable for brands.

6. The Growth Hub Podcast

The Growth Hub Podcast, hosted by Advance B2B, is a resource for B2B SaaS marketing, offering strategic frameworks and engaging stories from top SaaS minds.

About the Author

Advance B2B brings industry experience to each episode, ensuring insightful and engaging content.

Why people should pitch to this podcast: It aligns with thought leaders in B2B SaaS marketing eager to share unique approaches.

What the ideal guests are: Seasoned experts in B2B SaaS with a knack for storytelling and scalable strategies.

Why do we love this podcast: Its high production quality and engaging guest speakers make it a must-follow resource.

7. The Podcast Interview Marketing Show

The Podcast Interview Marketing Show, hosted by Interview Valet, offers strategies to effectively reach target audiences through podcast appearances.

About the Author

Interview Valet engages listeners with thought-provoking discussions that challenge conventional thinking.

Why people should pitch to this podcast: It provides high-value content and opportunities for guests to share expertise.

What the ideal guests are: Experienced individuals in podcasting and marketing with a track record of leveraging interviews.

Why do we love this podcast: Its commitment to providing high-quality content and expert insights is unmatched.

8. Your Business Greatness

Your Business Greatness, hosted by Simone Sloan, offers business insights and strategies to propel entrepreneurial journeys.

About the Author

Simone Sloan brings out the best in her guests, making each episode engaging and informative.

Why people should pitch to this podcast: It features thought leaders offering fresh perspectives on business growth.

What the ideal guests are: Seasoned entrepreneurs with compelling stories and innovative strategies.

Why do we love this podcast: Its focus on genuine relationships and authentic communication aligns with modern business values.

9. Leveraging Thought Leadership

Leveraging Thought Leadership, hosted by Peter Winick and Bill Sherman, explores the world of thought leadership, offering strategic insights and inspiring narratives.

About the Author

Peter Winick and Bill Sherman excel at drawing valuable stories and lessons from their guests.

Why people should pitch to this podcast: It offers exposure to thought leadership topics, reaching thousands of listeners.

What the ideal guests are: Professionals with significant impact in thought leadership and a passion for storytelling.

Why do we love this podcast: Its commitment to exploring trends and innovations keeps content fresh and valuable.

10. The PR Podcast

The PR Podcast, hosted by Jody Fisher, delves into the world of public relations, offering insights into media relations and impactful strategies.

About the Author

Jody Fisher provides a masterclass in media relations with over 30 years of experience.

Why people should pitch to this podcast: It offers visibility among a diverse audience, including professionals from various industries.

What the ideal guests are: PR consultants, media strategists, or communication experts with a wealth of experience.

Why do we love this podcast: Its authentic exploration of PR strategies keeps listeners informed and inspired.

Conclusion

These ten podcasts offer incredible opportunities for entrepreneurs, marketers, and thought leaders to share their expertise and connect with engaged audiences. By strategically pitching to these platforms, you can amplify your message, enhance your brand's visibility, and establish yourself as an authority in your field. Remember to tailor your pitch to each podcast, highlighting your unique insights and experiences that align with their themes and audience interests. Happy pitching!

More Reading on Everything PodPitch

Frequently Asked Questions

1. What is PodPitch?

PodPitch is a software that leverages the world's best databases, incredible PR expertise, and AI to automatically create media lists & draft pitches on your behalf.

2. How does PodPitch work?

Researching: We've meticulously created the world's largest database of podcasts
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Pitching: Utilizing AI-driven messaging, you send tailored pitches via email. Every email is 100% unique.

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PodPitch is quoted individually per team during a live demo.

4. How many podcasts do you have?

PodPitch has 3.8 million podcasts & their contact information in our directory. We have every English-speaking podcast.

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Yep! Just click "Try Free" above.

6. How much time does it take per week to use PodPitch?

The average PodPitch user spends less than 30 minutes per week on the platform to send up to 750 emails out per week on average.

7. Do you guarantee podcast appearances?

The average PR agency using PodPitch scores 4-6 podcasts booked per month for every single client.

As you may know, there are no coverage guarantees in PR. However, we guarantee you'll have a better success rate than pitching them on your own.