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Parker Olson
Parker Olson

Best Practices for Podcast Marketing in 2023

April 2, 2025

In the dynamic world of marketing and entrepreneurship, staying updated with the latest trends and strategies is essential for success. Podcasts have emerged as a powerful tool for professionals looking to gain insights, learn from industry leaders, and apply innovative strategies to enhance their businesses. In this blog post, we explore ten compelling podcasts that offer invaluable content tailored for marketers, podcasters, and entrepreneurs. Whether you're aiming to expand your digital footprint or seeking growth strategies for your venture, these podcasts provide a wealth of knowledge and inspiration.

1. Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies

Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies is an insightful podcast hosted by marketing experts Jeremy Enns and Justin Jackson, aimed at dissecting the intricate world of podcast marketing. Each episode delves deep into the latest data from the Podcast Marketing Trends Report, offering listeners actionable insights on how to effectively grow and market their podcasts in 2025. The show covers a wide range of topics, from defining podcast success and exploring effective marketing strategies to understanding the psychographics of podcast listeners. Jeremy and Justin leverage their extensive experience in podcasting and marketing to provide listeners with the tools they need to enhance their show's growth and profitability.

People should pitch to this podcast because it's an excellent candidate for guest appearances due to its focus on data-driven insights and actionable strategies that appeal to marketers and podcasters alike. With hosts Jeremy Enns and Justin Jackson being well-respected figures in the podcasting industry, guests have the opportunity to engage with a knowledgeable audience eager for expert advice and new perspectives. The podcast's emphasis on cutting-edge marketing strategies makes it an ideal platform for thought leaders to share innovative ideas and industry advancements.

The ideal guest for this podcast is someone who brings fresh insights and expertise in digital marketing, podcasting, or behavioral science. Individuals who have successfully used data-driven strategies to grow their podcasts or businesses would be particularly valuable to the show's audience.

We love this podcast for its commitment to delivering high-quality, data-driven insights that empower podcasters and marketers to achieve their growth objectives. The show's hosts bring a wealth of knowledge and passion to each episode, making complex marketing concepts accessible and engaging.

2. Build a Big Podcast - Marketing for Podcasters

Build a Big Podcast - Marketing for Podcasters is an insightful podcast hosted by the seasoned David Hooper, an expert in podcast marketing strategies. This show is dedicated to empowering podcasters by sharing effective marketing techniques, audience growth tactics, and ways to enhance listener loyalty. Each episode delves into various aspects of podcasting, from finding your unique voice to navigating the "podcasting treadmill" and maximizing engagement with listeners. The podcast serves as a comprehensive guide for podcasters aiming to elevate their craft and make a significant impact in the podcasting industry.

The Build a Big Podcast is an ideal platform for guest appearances due to its dedicated focus on podcast marketing and audience growth strategies. David Hooper, as a host, brings expert knowledge and a wealth of experience, making it a perfect setting for guests to share their unique insights and expand their reach.

The ideal guest for Build a Big Podcast would be someone deeply entrenched in the world of podcasting, whether they're a seasoned podcaster or a marketing expert specializing in digital and audio content. They should possess a unique perspective on podcasting growth, storytelling, or innovative marketing strategies.

We love Build a Big Podcast for its unwavering commitment to providing actionable podcast marketing strategies that resonate with both novice and experienced podcasters. David Hooper's engaging storytelling and expert insights make each episode a treasure trove of knowledge.

3. Business Focus

Business Focus is a podcast tailored for mid-sized organizations, specifically those with 50 to 300 employees, offering a treasure trove of insights for professionals eager to enhance their business acumen and team performance. Hosted by First Focus, each episode delves into the latest industry trends and tools, ensuring listeners stay ahead of the curve in innovation and professional growth.

This podcast is ideal for guest pitches due to its focus on delivering high-value content to a niche audience, ensuring that guest speakers can directly reach decision-makers in mid-sized organizations. The podcast's emphasis on current business challenges and solutions offers guests the opportunity to engage in meaningful dialogue.

The ideal guest for Business Focus is a seasoned professional with extensive experience in business management, cybersecurity, or technological innovation, possessing the ability to offer actionable insights and practical solutions.

We love Business Focus for its dedication to providing insightful and relevant content tailored specifically for mid-sized organizations, making it a go-to resource for professionals seeking to enhance their business operations.

4. The Power of the Podcast: Unlock Your Brand's Marketing Potential

The Power of the Podcast: Unlock Your Brand's Marketing Potential is a forward-thinking podcast hosted by Pedal Stomper Productions' Josh Troche. This insightful show delves into innovative strategies that businesses can adopt to leverage podcasting as a powerful marketing tool. It enriches listeners with interviews from renowned marketing experts and thriving entrepreneurs who share their invaluable advice and firsthand experiences.

This podcast stands out as an exceptional platform for guest appearances due to its focus on actionable insights and real-world marketing strategies. Featuring esteemed guests such as marketing mavens and successful business leaders, it offers a conducive environment for experts to share their knowledge on podcasting as a marketing channel.

The ideal guest for "The Power of the Podcast" would be a dynamic marketing strategist or entrepreneur with a proven track record in using podcasts for brand-building. This individual should possess a wealth of experience in crafting compelling audio content.

We love "The Power of the Podcast" for its commitment to delivering practical, insightful content that empowers listeners to harness the full potential of podcasting in their marketing strategies.

5. Digital Age Show by Jay

The "Digital Age Show by Jay" is a dynamic podcast that delves into the intricacies of SEO and marketing, exploring the latest trends in digital marketing and evolving search optimization strategies. Hosted by experts from Social Thunder, the podcast offers invaluable insights into launching, growing, and scaling online businesses with proven strategies and success stories.

The "Digital Age Show by Jay" is an ideal platform for guest appearances due to its focus on cutting-edge marketing strategies and SEO insights that resonate with industry professionals. The podcast offers valuable exposure for guests looking to share their expertise or promote innovative ideas.

The perfect guest for the "Digital Age Show by Jay" would be a seasoned entrepreneur or marketing expert with a wealth of experience in digital strategies and search optimization.

We love the "Digital Age Show by Jay" because it consistently delivers expert insights into the world of digital marketing, offering listeners the tools they need to navigate the ever-changing online landscape.

6. Houston's Internet Marketing Clinic

Houston's Internet Marketing Clinic, hosted by renowned SEO expert Beth Guide, has been a cornerstone in digital marketing education since 2003. This podcast delves into the intricacies of internet marketing, offering valuable insights on how businesses can ensure their websites are not only visible to Google but also optimized for user engagement and conversion.

Houston's Internet Marketing Clinic, with its vast listenership and credibility built over decades, offers an excellent platform for industry experts to share their insights. The podcast's focus on cutting-edge digital marketing strategies presents a timely opportunity for guests to showcase their expertise.

The ideal guest for Houston's Internet Marketing Clinic is a seasoned digital marketing professional who can provide fresh, actionable insights into the ever-evolving world of SEO and online marketing.

We love Houston's Internet Marketing Clinic for its unwavering commitment to empowering business owners with the knowledge and tools needed to succeed in the digital realm.

7. Excavation Profits Podcast®

The Excavation Profits Podcast®, hosted by Scott Andreasen, is a comprehensive resource dedicated to empowering excavation and septic contractors by enhancing their business growth through cutting-edge online sales and marketing strategies. With a focus on practical business systems and featuring expert interviews, the podcast serves as a guide for contractors aiming to streamline their operations and increase profitability.

The Excavation Profits Podcast® stands out as an ideal platform for industry experts and business leaders to share their insights and strategies, making it a prime candidate for guest appearances.

The ideal guest for the Excavation Profits Podcast® would be a seasoned industry expert with a proven track record in digital marketing, business development, or operational management within the construction sector.

We love the Excavation Profits Podcast® because it consistently delivers high-value content tailored to the unique needs of the excavation and septic industry.

8. inspireUrBiz

The inspireUrBiz podcast, hosted by the dynamic Vee Roberts, is an essential resource for small businesses and startups seeking to enhance their brand and marketing strategies in 2025. With a blend of motivational insights and actionable ideas, this podcast aims to elevate both personal and professional growth by showcasing expert guest speakers.

The inspireUrBiz podcast is a prime candidate for guest appearances due to its focused niche on brand and marketing strategies for small businesses and startups, which constantly seeks fresh, expert insights.

The ideal guest for inspireUrBiz is someone who has a deep understanding of brand and marketing dynamics, particularly within the small business and startup sectors.

We love the inspireUrBiz podcast because it offers a treasure trove of cutting-edge marketing and branding strategies tailored specifically for small businesses and startups.

9. The Podcast Podcast from TruStory FM

The Podcast Podcast from TruStory FM is a dynamic and insightful show that delves into the intricate world of podcasting. Hosted by the experts at TruStory FM, the podcast breaks down the complex business aspects of podcasting, offering listeners a comprehensive understanding of the industry's latest trends, opportunities, and challenges.

This podcast stands out as an excellent platform for a guest spot due to its focus on the rapidly evolving podcasting industry and its ability to provide deep insights into the business side of podcasting.

The ideal guest for "The Podcast Podcast from TruStory FM" would be someone deeply entrenched in the podcasting industry, such as a successful podcaster, industry analyst, or a leader from a podcast-related business.

We love "The Podcast Podcast from TruStory FM" for its ability to transform complex podcasting concepts into easily digestible and engaging content.

10. DesignRush Podcast

The DesignRush Podcast offers a wealth of insights by featuring industry leaders and C-suite influencers who share their expertise in digital strategy, branding, and entrepreneurship. Hosted by the DesignRush team, each episode dives deep into actionable advice and transformative business strategies.

The DesignRush Podcast is an ideal platform for guest appearances due to its strong focus on digital strategy and entrepreneurship, topics that appeal to a wide audience of business professionals.

The ideal guest for the DesignRush Podcast would be a seasoned professional with substantial experience in the digital marketing or branding sectors.

We love the DesignRush Podcast because it consistently delivers high-quality content that is both informative and inspiring to its listeners.

Conclusion

Podcasts are an invaluable resource for marketers, podcasters, and entrepreneurs seeking to enhance their skills and knowledge. The ten podcasts featured in this post offer diverse and rich content tailored to meet various professional needs and interests. From actionable strategies to real-world insights, these shows provide listeners with the tools they need to succeed in a rapidly evolving landscape. As you explore these podcasts, you'll find inspiration, practical advice, and a community of like-minded individuals eager to share their experiences and insights. Happy listening!

More Reading on Everything PodPitch

Frequently Asked Questions

1. What is PodPitch?

PodPitch is a software that leverages the world's best databases, incredible PR expertise, and AI to automatically create media lists & draft pitches on your behalf.

2. How does PodPitch work?

Researching: We've meticulously created the world's largest database of podcasts
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The average PR agency using PodPitch scores 4-6 podcasts booked per month for every single client.

As you may know, there are no coverage guarantees in PR. However, we guarantee you'll have a better success rate than pitching them on your own.