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Parker Olson
Parker Olson

Beginner’s Guide to Podcast Marketing on Social Media

April 2, 2025

In today's digital age, podcasts have become a treasure trove of knowledge, offering listeners a wealth of insights and strategies to navigate the complex world of marketing and business. Whether you're a seasoned marketer, an aspiring entrepreneur, or a social media enthusiast, there's a podcast out there tailored just for you. In this blog post, we'll explore ten remarkable podcasts that are redefining the landscape of digital marketing, social media strategy, and business growth. Each show provides a unique platform for sharing expertise, making them an invaluable resource for anyone looking to stay ahead in the ever-evolving digital landscape. Dive in and discover which podcast resonates with your aspirations and goals!

1. The Ultimate Social Media Plan

"The Ultimate Social Media Plan", hosted by Howard Martell, empowers listeners with cutting-edge social media strategies. This podcast is perfect for business owners, entrepreneurs, and influencers aiming to optimize their online presence.

Podcast Host: Howard Martell

Summary: "The Ultimate Social Media Plan," hosted by Howard Martell, is a cutting-edge podcast focused on empowering listeners with the knowledge to excel in social media marketing. Each episode is a treasure trove of information, offering detailed strategies on creating engaging content, enhancing brand visibility, and building meaningful audience connections. The podcast serves as an invaluable resource for business owners, entrepreneurs, and influencers looking to optimize their online presence. By tuning in, listeners can learn how to maximize their social media return on investment with proven, efficient tactics.

Why People Should Pitch To This Podcast: This podcast is an excellent platform for guest appearances, especially for experts in digital marketing and social media strategy, given its focus on cutting-edge techniques and strategies. By featuring on 'The Ultimate Social Media Plan,' guests can share their insights and experiences with a highly engaged audience eager to learn and implement new practices. The show offers an opportunity for guests to showcase their expertise in driving social media success, potentially expanding their professional network and personal brand. Furthermore, the podcast's growing audience ensures that guest contributions receive significant visibility, enhancing both the guest's and the host's credibility in the industry.

Ideal Guests: The ideal guest for 'The Ultimate Social Media Plan' would be an accomplished social media strategist, digital marketing expert, or influencer with a track record of success in building online brands. Such a guest should possess deep insights into the latest trends, tools, and tactics, offering practical advice and real-world examples to inspire the audience. Additionally, guests who can discuss innovative approaches to overcoming common social media challenges would greatly benefit listeners looking for fresh perspectives. A guest with a dynamic personality and the ability to engage listeners while delivering value-rich content would be a perfect fit for this podcast.

Why We Love This Podcast: We love 'The Ultimate Social Media Plan' podcast because it consistently delivers actionable insights and innovative strategies that listeners can employ to enhance their online presence. Hosted by the knowledgeable Howard Martell, the podcast breaks down complex social media concepts into easily digestible episodes that empower listeners to succeed. Each episode is meticulously crafted to provide value, featuring expert guests and in-depth discussions on the ever-evolving digital landscape. The podcast's commitment to staying at the forefront of social media trends ensures that listeners are always equipped with the latest tools and knowledge to thrive in the digital world.

2. Passion to Profit

"Passion to Profit", hosted by Ron Deering, is a transformative podcast that empowers individuals to monetize their passions through practical insights and strategies.

Podcast Host: Ron Deering

Summary: "Passion to Profit: Tips for Everyday People Who Are Struggling with Technology and Marketing" is a transformative podcast hosted by Ron Deering, designed to empower individuals to monetize their passions through actionable insights. Each episode delves into practical strategies for overcoming technological and marketing challenges, enabling listeners to navigate the digital landscape with confidence. From craft enthusiasts to fitness gurus, the podcast provides expert advice tailored to help transform hobbies into profitable online ventures. The show regularly features success stories, expert interviews, and valuable resources, ensuring listeners have the guidance they need to turn their dreams into reality.

Why People Should Pitch To This Podcast: Pitching a guest spot on "Passion to Profit" is an excellent opportunity due to its focus on empowering everyday people to achieve digital success. The podcast's emphasis on practical, actionable advice means guests can share unique insights and personal experiences that resonate with the audience. With a host like Ron Deering who is passionate about helping others succeed, guests have the chance to engage in meaningful discussions that highlight their expertise. The show's commitment to breaking down complex topics into understandable advice ensures that guest contributions will be accessible and impactful to a broad audience.

Ideal Guests: The ideal guest for "Passion to Profit" is someone who has successfully turned their passion into a profitable online venture, offering relatable and inspiring stories. Entrepreneurs and industry experts who can provide actionable tips on overcoming technology and marketing hurdles are highly suitable. Guests should be able to communicate complex ideas in simple terms, making them accessible to listeners who may be intimidated by the digital landscape. Individuals who have experienced and learned from failures, and can share those lessons to help others avoid similar pitfalls, would resonate well with the podcast's audience.

Why We Love This Podcast: "Passion to Profit" is beloved for its ability to inspire and motivate listeners to turn their passions into successful businesses, regardless of their initial technical proficiency. The podcast's dedication to providing clear, actionable advice makes it an invaluable resource for anyone looking to navigate the often daunting world of digital marketing. Ron Deering's approachable and encouraging hosting style creates a welcoming environment where listeners feel empowered to take steps towards their goals. The show's diverse range of expert guests and relatable success stories ensure that there is something valuable for everyone, making it a cherished staple in the podcasting community.

3. Pod Savvy Guide

"Pod Savvy Guide", hosted by Steph Shoell, offers bite-sized challenges and innovative tools to streamline podcasting journeys.

Podcast Host: Steph Shoell

Summary: Pod Savvy Guide, hosted by the insightful Steph Shoell, is a treasure trove for both novice and experienced podcasters looking to streamline their podcasting journey without external help. Every Saturday, Steph offers engaging, bite-sized challenges that focus on time-saving hacks using AI, automation, and innovative tools like Chat GPT. Through her podcast, listeners are empowered to sidestep burnout while keeping their message vibrant and consistent for their audience. Recent episodes dive deep into personal branding, LinkedIn strategies, and storytelling techniques that resonate with listeners and expand reach.

Why People Should Pitch To This Podcast: Pod Savvy Guide is an excellent platform for guest appearances, especially for experts in digital marketing, content creation, and podcast management, who can provide actionable insights to a curious audience. With Steph Shoell's commitment to delivering practical and relatable advice, guests have the opportunity to share their unique perspectives on podcasting challenges. The diverse topics covered ensure that any guest can find a niche that aligns with their expertise, making it a valuable chance to showcase their knowledge. The podcast's focus on AI and automation offers a modern twist, drawing in tech-savvy listeners eager for fresh tactics and innovative solutions.

Ideal Guests: The ideal guest for Pod Savvy Guide is someone with a robust background in digital marketing or podcast management, who has successfully navigated the podcasting landscape. Experts who can share practical, real-world experiences and tips on leveraging AI and automation would be perfect fits. Entrepreneurs who have built a personal brand and harnessed the power of storytelling to connect with audiences would also align well with the podcast's ethos. Guests who can discuss new trends, such as the use of Chat GPT prompts or LinkedIn strategies, would captivate the show's audience, adding depth and variety to the discussion.

Why We Love This Podcast: Pod Savvy Guide is adored for its practical approach to podcasting, offering listeners tangible solutions that can be implemented without feeling overwhelmed. Steph Shoell's approachable style, combined with her knack for simplifying complex ideas, makes each episode both enjoyable and educational. The podcast's focus on innovation and automation resonates deeply with listeners who are keen to stay ahead in the fast-evolving world of podcasting. Moreover, the community-driven aspect, where listeners are encouraged to engage, share, and grow together, creates a sense of belonging and motivation among the audience.

4. Million Dollar Breakthrough

"Million Dollar Breakthrough", hosted by Joanne Bolt, is a dynamic resource for female entrepreneurs eager to turn ideas into lucrative ventures through podcasting.

Podcast Host: Joanne Bolt

Summary: "Million Dollar Breakthrough," hosted by Joanne Bolt, is a dynamic podcast tailored for female entrepreneurs eager to transform their innovative ideas into lucrative ventures through the power of podcasting. Each week, Joanne Bolt shares invaluable insights and candid conversations, providing listeners with no-fluff strategies and real-talk discussions to help scale audiences and monetize smarter. The podcast is an essential resource for those looking to make their podcast a profitable asset, offering behind-the-scenes insights from top women in podcasting and business. With a focus on practical approaches, "Million Dollar Breakthrough" is the go-to show for entrepreneurs aiming to build successful, audience-driven businesses.

Why People Should Pitch To This Podcast: Pitching a guest spot on "Million Dollar Breakthrough" is a sound strategy due to its vast audience of motivated female entrepreneurs seeking actionable advice and inspiration. Joanne Bolt's podcast offers a platform for guests to share their expertise on scaling businesses and monetizing through podcasting, aligning perfectly with the show's mission to empower women. The podcast's commitment to providing real-talk conversations and behind-the-scenes insights creates an engaging environment for guest interactions, enhancing both exposure and credibility. Additionally, being featured on such a focused and niche podcast can significantly boost a guest's visibility in the entrepreneurial and podcasting communities.

Ideal Guests: The ideal guest for "Million Dollar Breakthrough" is a trailblazing female entrepreneur who has successfully scaled their business using innovative podcasting techniques. This guest should have first-hand experience in monetizing podcasts and be able to share actionable strategies and insights with the audience. A perfect candidate would also include experts in branding, marketing, or business development who can offer unique perspectives and real-world examples. Furthermore, the guest should be comfortable engaging in candid conversations and ready to inspire other women to pursue their entrepreneurial dreams with confidence.

Why We Love This Podcast: We love "Million Dollar Breakthrough" because it offers a refreshing blend of honesty, practicality, and inspiration, making it a must-listen for female entrepreneurs. Joanne Bolt's engaging hosting style and dedication to providing no-fluff strategies ensure that every episode is packed with valuable insights and actionable advice. The podcast's ability to feature top women in podcasting and business offers a unique opportunity to learn from the industry's best and brightest minds. Moreover, the show's focus on helping women transform their big ideas into big revenue is both empowering and motivating, encouraging listeners to take decisive action towards their entrepreneurial goals.

5. Simple SEO

"Simple SEO", hosted by Rachel Lindteigen, offers valuable insights into online marketing strategies for boosting website traffic and growing businesses.

Podcast Host: Rachel Lindteigen

Summary: Simple SEO - Email Marketing, SEO, and Online Marketing tips for course creators, coaches, and online businesses is a podcast hosted by the seasoned online marketing expert Rachel Lindteigen. The podcast dives deep into mastering online marketing strategies to boost website traffic, capture leads, grow email lists, and develop profitable sales funnels. Rachel shares her two decades of experience to demystify SEO, content marketing, and email marketing, targeting small business owners and entrepreneurs. Each episode is packed with actionable insights, such as using organic channels to attract new customers and employing podcast SEO to enhance audience engagement.

Why People Should Pitch To This Podcast: Pitching a guest spot on Simple SEO would be a strategic move for anyone looking to align themselves with a podcast that consistently delves into actionable online marketing strategies. Rachel Lindteigen's extensive expertise and approachable teaching style create an engaging platform for guests to share their insights on SEO, email marketing, and business growth. The podcast's focus on practical and free marketing strategies offers a unique opportunity for guests to showcase their skills and experiences to an eager audience of entrepreneurs and small business owners. Moreover, with Rachel's reputation for delivering high-quality content, guests can benefit from increased visibility and credibility in the digital marketing space.

Ideal Guests: The ideal guest for Simple SEO would be a seasoned digital marketing professional, an SEO specialist, or an entrepreneur with a proven track record in growing online businesses. They should have valuable insights into organic marketing strategies and be able to offer unique perspectives on content marketing, email campaigns, or SEO best practices. Such a guest would complement Rachel Lindteigen's teaching by bringing real-world case studies or success stories that resonate with the podcast's audience. Additionally, guests who are innovative thinkers in the realm of online business growth and who can inspire listeners to implement new strategies would be highly beneficial.

Why We Love This Podcast: We love Simple SEO because it transforms complex online marketing concepts into easy-to-understand, practical lessons that anyone can apply to grow their business. Rachel Lindteigen's wealth of knowledge and experience shines through in every episode, providing listeners with reliable and actionable marketing advice. The podcast is a treasure trove of free, organic marketing strategies that empower entrepreneurs to increase their visibility and profitability without relying on costly ad campaigns. Moreover, the dynamic and insightful episodes keep audiences engaged, making it a go-to resource for small business owners seeking to enhance their online marketing efforts.

6. Social Media Marketing Podcast

"Social Media Marketing Podcast", hosted by Michael Stelzner, is a valuable resource for marketers seeking to enhance their marketing strategies.

Podcast Host: Michael Stelzner

Summary: The Social Media Marketing Podcast, hosted by Michael Stelzner from Social Media Examiner, is a valuable resource for marketers seeking to enhance their marketing strategies. Publishing weekly since 2012, this podcast offers expert interviews and insightful discussions that help listeners navigate the ever-changing landscape of social media marketing. With actionable tips and strategies, Michael Stelzner aims to equip marketers with the tools they need to succeed in a competitive market. From understanding new marketing trends to implementing effective social media strategies, this podcast is a must-listen for anyone in the marketing field.

Why People Should Pitch To This Podcast: The Social Media Marketing Podcast is an ideal platform for guest appearances because it boasts a dedicated audience of marketing professionals eager to learn from industry leaders. With a track record of consistently delivering high-quality content since 2012, this podcast has established itself as a trusted source of marketing insights. By featuring expert guests, the show continues to enrich its content, offering listeners diverse perspectives and innovative strategies. Guest appearances not only enhance the podcast's credibility but also provide guests with a platform to share their expertise with a wider audience.

Ideal Guests: The ideal guest for the Social Media Marketing Podcast would be a seasoned marketing professional with a proven track record in social media strategy and innovation. This guest should possess a wealth of knowledge in cutting-edge marketing techniques and be able to provide actionable insights that listeners can apply in their own campaigns. A thought leader who can discuss current trends and future predictions in the marketing world would add immense value to the podcast's discussions. Additionally, someone who has successfully navigated challenges and achieved noteworthy success in the marketing industry would resonate well with the podcast's audience.

Why We Love This Podcast: We love the Social Media Marketing Podcast because it consistently delivers high-quality, relevant content that keeps us ahead of the curve in the ever-evolving world of marketing. Michael Stelzner's engaging interviewing style and ability to extract valuable insights from guests make each episode a learning opportunity. The podcast's commitment to providing actionable strategies and tips ensures that listeners can immediately apply what they've learned to enhance their marketing efforts. By featuring a diverse range of marketing experts, the show offers a comprehensive view of the industry, making it a go-to resource for marketers.

7. Podcasting With Impact: Lead With Your Voice

"Podcasting With Impact: Lead With Your Voice", hosted by Regina Larko, guides listeners in using their podcast platforms to build meaningful brands and forge authentic connections.

Podcast Host: Regina Larko

Summary: "Podcasting With Impact: Lead With Your Voice," hosted by Regina Larko, is an enlightening podcast that guides listeners in using their podcasting platforms to build meaningful brands and forge authentic connections. With a focus on turning podcasts into powerful tools for business growth, Regina shares her expertise in creating impactful content from the get-go. The show is known for its engaging storytelling, allowing listeners to sidestep overthinking and execute their podcasting dreams in a genuine and efficient manner. Awarded and globally recognized for its significance, the podcast is a trusted resource for anyone keen on making their voice heard in the digital world.

Why People Should Pitch To This Podcast: "Podcasting With Impact: Lead With Your Voice" stands out as an exceptional platform for guest appearances due to its mission to amplify voices that strive for meaningful connections and impactful storytelling. Regina Larko's extensive experience in the podcasting industry makes her an insightful interlocutor, offering guests a space to share their expertise with an engaged and discerning audience. The podcast's popularity and global reach provide guests with an unparalleled opportunity to enhance their visibility and credibility within their niche. Moreover, the show's focus on creating business leads through podcasting aligns perfectly with guests looking to leverage their appearances for professional growth.

Ideal Guests: The ideal guest for "Podcasting With Impact: Lead With Your Voice" is someone who has a profound understanding of leveraging audio content for brand building and business development. Individuals with innovative ideas, authentic stories, and a desire to inspire others through their journey would resonate well with Regina's audience. Entrepreneurs, industry experts, and thought leaders with a passion for using their voice to drive change and foster genuine connections would find this podcast an excellent platform to share their insights. Guests who can articulate their experiences with clarity and authenticity are likely to leave a lasting impression on the listeners.

Why We Love This Podcast: We love "Podcasting With Impact: Lead With Your Voice" for its ability to transform podcasting from a mere hobby into a strategic tool for personal and professional advancement. Regina Larko's dedication to empowering podcasters with practical advice and heartfelt encouragement is both inspiring and motivating. The podcast's commitment to promoting stories that matter and fostering genuine interactions makes it a valued resource for both novice and seasoned podcasters alike. Each episode is a testament to the power of voice, leaving listeners with a sense of purpose and a renewed passion for their podcasting journey.

8. The Podcast Podcast from TruStory FM

"The Podcast Podcast from TruStory FM", explores the intricate dynamics of the podcasting industry, offering valuable insights on its business aspects, trends, and opportunities.

Podcast Host: TruStory FM team

Summary: The Podcast Podcast from TruStory FM is an insightful audio series dedicated to unfolding the intricate dynamics of the podcasting industry. Hosted by the knowledgeable team at TruStory FM, this podcast delves deep into the business aspects, trends, and opportunities that shape the ever-evolving podcast landscape. With episodes that cover everything from directory consolidation to show monetization, listeners gain valuable insights into navigating this booming industry. Through expert interviews and detailed discussions, The Podcast Podcast serves as a critical resource for both seasoned podcasters and newcomers alike.

Why People Should Pitch To This Podcast: The Podcast Podcast is an ideal platform for guest appearances due to its focused exploration of the podcasting industry's business side. Guests can leverage this platform to share their expertise on industry trends, offering valuable insights to a dedicated audience eager to learn from seasoned professionals. The podcast's commitment to discussing relevant challenges and opportunities makes it an excellent venue for guests to engage in meaningful dialogue and influence listeners with their knowledge. Furthermore, the show's reputation for attracting industry experts ensures that any guest appearance will be both impactful and well-received by the audience.

Ideal Guests: The ideal guest for The Podcast Podcast would be someone with significant experience in the podcasting industry, perhaps a successful podcaster or an industry analyst who can offer unique perspectives on the evolving landscape. A guest who has navigated the challenges of show monetization or has insights into the future of podcast advertising would be highly valuable to the discussions. Moreover, individuals who can speak to the technological advances and trends in podcast distribution will captivate the audience's interest. The podcast thrives on having guests who are not only knowledgeable but also passionate about sharing their experiences and expertise.

Why We Love This Podcast: We love The Podcast Podcast because it consistently brings fresh, insightful content that resonates with anyone interested in the podcasting world. Its exploration of nuanced topics like advertising strategies and the impact of technological advancements is both thought-provoking and enlightening. The engaging discussions and expert interviews offer listeners a genuine understanding of what it takes to succeed in this dynamic industry. Additionally, the podcast's commitment to providing practical advice and actionable insights makes it an indispensable resource for both aspiring and established podcasters.

9. Influence Makers

"Influence Makers", hosted by Brooklyn Dinesen, empowers business owners with actionable content marketing strategies to elevate their brand presence.

Podcast Host: Brooklyn Dinesen

Summary: Influence Makers is a podcast hosted by the dynamic Brooklyn Dinesen, who brings her expertise as the CEO and Founder of Brooklyn Social to the forefront. This podcast is dedicated to empowering business owners with actionable content marketing strategies that can significantly elevate their brand presence and drive sales. With episodes offering insights on how to create engaging content, grow a formidable social media presence, and convert marketing efforts into tangible business growth, listeners are equipped with the tools they need to make their content stand out. Whether you're a seasoned entrepreneur or a budding business owner, Influence Makers is your definitive guide to mastering the art of marketing.

Why People Should Pitch To This Podcast: Influence Makers stands out as a perfect platform for potential guest appearances due to its focus on delivering high-value content tailored to business owners keen on expanding their reach. With a host like Brooklyn Dinesen, who is well-versed in content marketing strategies, guests can expect to engage in insightful discussions that will resonate deeply with an audience eager to learn and implement cutting-edge techniques. The podcast's emphasis on actionable tips and real-world applications makes it an attractive venue for experts who have unique insights or innovative solutions to share. By appearing on Influence Makers, guests can amplify their voice in a community that values strategic marketing and brand-building insights.

Ideal Guests: The ideal guest for Influence Makers is someone who has a strong background in content marketing and a proven track record of helping businesses elevate their brand presence. Entrepreneurs or marketing experts who have successfully implemented strategies to grow social media followings and convert marketing efforts into sales would be an excellent fit. Guests who can share innovative content creation methods or provide unique perspectives on branding and customer engagement are particularly valuable. Additionally, individuals who are passionate about teaching others how to make their content work more effectively for their business will find a receptive audience on this podcast.

Why We Love This Podcast: We love Influence Makers for its ability to transform complex marketing concepts into digestible, actionable strategies that listeners can implement immediately. Brooklyn Dinesen's energetic and knowledgeable hosting style keeps the content engaging and relevant, ensuring each episode is packed with valuable insights. The podcast's commitment to providing practical tips and real-world applications is a testament to its focus on empowering business owners to achieve their marketing goals. Moreover, the diverse range of topics covered ensures that there's always something new and exciting to learn, making Influence Makers a must-listen for anyone serious about growing their brand.

10. The Social Squirrel Show

"The Social Squirrel Show", hosted by Savvy Squirrel Social, dives into marketing and business strategies to build a successful online presence.

Podcast Host: Savvy Squirrel Social

Summary: "The Social Squirrel Show," hosted by the dynamic Savvy Squirrel Social, delves into the bustling world of marketing and business, offering listeners a unique perspective on entrepreneurship through the stories of fellow business owners. With a focus on actionable strategies, the podcast provides valuable insights into building a successful online presence and converting social media interactions into tangible business results. In its latest episode, "Clicks to Conversions: Unlocking Social Media Success in 2025," listeners are equipped with cutting-edge techniques to thrive in the ever-evolving digital landscape. Whether you're a budding entrepreneur or a seasoned marketer, this podcast is a treasure trove of practical advice and industry secrets.

Why People Should Pitch To This Podcast: "The Social Squirrel Show" is a valuable platform for aspiring guests because it offers a unique blend of insightful discussions and practical marketing strategies that cater to a diverse audience. Being a guest on this podcast presents an excellent opportunity to share your expertise with an engaged community of entrepreneurs, marketers, and content creators who are eager to learn and grow. The show's focus on actionable insights and real-world experiences ensures that guest appearances are both impactful and memorable, leaving listeners with valuable takeaways. Additionally, the show's extensive reach across social media and digital platforms amplifies the visibility and credibility of its guests, making it an ideal venue for thought leaders and industry experts.

Ideal Guests: The ideal guest for "The Social Squirrel Show" is someone who possesses a deep understanding of social media marketing and its transformative impact on modern businesses. This guest should be an innovative thinker, equipped with unique strategies and insights that can inspire and educate the podcast's entrepreneurial audience. With a knack for storytelling and a passion for sharing knowledge, the ideal guest is someone who can captivate listeners with engaging anecdotes and practical tips. Moreover, they should be well-versed in current digital trends and ready to provide actionable advice that aligns with the podcast's mission of empowering business owners to excel in the digital realm.

Why We Love This Podcast: We love "The Social Squirrel Show" for its ability to transform complex marketing concepts into accessible and engaging conversations that resonate with listeners. The host, Savvy Squirrel Social, brings a refreshing energy and expertise to each episode, ensuring that every discussion is both informative and entertaining. This podcast stands out for its commitment to offering real-world solutions and actionable strategies that empower business owners to navigate the digital landscape with confidence. Additionally, the show's emphasis on community and collaboration creates a welcoming space for entrepreneurs to connect, learn, and grow together, making it a must-listen for anyone looking to elevate their marketing game.

Conclusion

With the myriad of podcasts available today, finding the right one to suit your needs and aspirations can be a game-changer. The ten podcasts highlighted in this post offer a wealth of knowledge and opportunities for digital marketers, entrepreneurs, and social media enthusiasts. Each podcast is a gateway to expert insights and actionable strategies that can elevate your online presence and business success. By tuning into these shows, you're investing in your growth and staying ahead in the ever-evolving digital landscape. Embrace the knowledge shared by these industry leaders and start transforming your passion into profit today!

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