In the digital age, smart home technology is gaining popularity at an astonishing rate. From voice-activated assistants to smart security systems, the future is happening now. Podcasts are a fantastic way to keep up with the latest trends and innovations in the smart home industry. If you’re a PR professional looking to pitch your client to influential podcasts, you’re in the right place. I’m Parker Olson, co-founder of Magic Pitch, the tool that researches, identifies, and pitches your clients to relevant podcasts. Here’s a guide to the top 10 smart home podcasts you must listen to and consider for pitching your clients.

1. Internet of Things Podcast

Hosted by Stacey Higginbotham and Kevin Tofel, the Internet of Things Podcast dives deeply into technology, devices, and trends shaping the smart home industry. The show covers everything from the latest smart home gadgets to detailed discussions on IoT (Internet of Things) advancements. With a loyal listener base, it's a top choice for PR professionals looking to feature their smart home clients.

Beyond just discussing products, the podcast explores the broader implications of IoT technology on our daily lives. Special guests, ranging from industry leaders to innovative startup founders, provide diverse perspectives that enrich the conversation. Whether you're looking to stay updated on new smart home devices, understand IoT security concerns, or get tips on integrating smart technology into your home, this podcast has you covered.

2. Smart Home Today

Smart Home Today is a podcast dedicated entirely to smart home enthusiasts. Hosted by Matt Ferrell, the show features product reviews, expert interviews, and tech news related to smart homes. This podcast provides valuable insights for anyone interested in modern home automation, making it an excellent pick for PR pitches about smart home products.

Listeners rave about the informative yet approachable style Matt brings to each episode. Whether you're a seasoned smart home pro or just starting to dip your toes into the world of home automation, you'll find content that’s both engaging and educational. Each episode is packed with tips and tricks, real-life case studies, and the latest trends, ensuring you're always in the loop on how to make your home smarter and more efficient. So, if you have a smart home product that’s ready for the spotlight, Smart Home Today might just be the perfect platform to showcase it!

3. Smarter Home

Smarter Home delivers a variety of episodes focusing on making homes smarter and more efficient. The host, Eric Smart, breaks down complicated tech talk into simpler terms, making it accessible for everyone. Whether it's about the best smart locks or emerging home assistant systems, this podcast covers it all. This human-centric approach can add value to your client's narrative and reach a larger audience.

By incorporating Smarter Home's insights, your client can position themselves as thought leaders in the industry, resonating with tech-savvy consumers and those just beginning to explore smart home options. This strategic alignment not only elevates the brand’s authority but also fosters a community of engaged and informed customers eager to embrace new technologies.

4. Home: On

Home: On is hosted by Richard Gunther and features discussions on connected products and smart technology. This show provides real-world insights into the benefits and challenges of smart technologies in homes. It’s perfect for brands wanting to position their products as both innovative and beneficial for everyday use.

Listeners can expect engaging conversations with experts, product reviews, and helpful tips that simplify the complexities of the latest smart home gadgets. By tuning in, they'll stay updated on cutting-edge technology trends and learn how to integrate these innovations seamlessly into their living spaces. Whether you’re a tech enthusiast or just starting to explore the world of smart home devices, "Home: On" offers something for everyone, making it an essential resource for navigating the ever-evolving landscape of home automation.

5. The Smart Home Show

Hosted by Michael Wolf, The Smart Home Show takes a look at innovations and trends in everything smart home related. With a special focus on thought leadership and deep dives into various product categories, it’s an ideal platform for PR pitches aiming to highlight market-leading smart home innovations.

From smart lighting and home security to voice assistants and home automation, Michael explores how these innovations impact our daily lives and what we can expect next. Whether you’re a tech enthusiast, a homeowner looking to upgrade, or a professional in the industry, The Smart Home Show offers valuable knowledge and inspiration. Tune in for the latest updates, practical tips, and thought-provoking discussions that will help you stay ahead in the evFer-evolving world of smart homes.

6. HomeTech.fm

HomeTech.fm is a popular podcast hosted by Seth Johnson and Jason Griffing. They discuss news, technology, and innovation in the smart home market. The podcast is well-respected for its thorough analysis and expert opinions, making it a brilliant choice for tech-savvy audiences and brands looking to showcase their expertise.

Listeners appreciate the duo's knack for breaking down intricate subjects into digestible bits, all while injecting humor and personal anecdotes. This combination keeps the audience coming back for more, eager to learn about everything from smart thermostats to home automation systems. So tune in, stay informed, and join the conversation with Seth and Jason as they explore the fascinating world of smart home innovation.

7. The Home Assistant Podcast

The Home Assistant Podcast is aimed at enthusiasts and professionals seeking to learn more about home automation using the Home Assistant platform. Hosted by Rohan Karamandi and Phil Hawthorne, this series offers tips, tricks, and tutorials for getting the most out of smart home systems.

PR professionals will find this podcast especially valuable for its targeted reach and the hosts’ credibility within the tech community. Featuring on the Home Assistant Podcast can significantly enhance the visibility of new products, services, or innovations, engaging a demographic that's both passionate and influential in the smart home industry. So, tune in, stay updated, and make your smart home experience smoother and smarter than ever.

8. Home: Automation Nation

Automation Nation focuses on home automation and smart technology. The host, ThreeKeith, brings a unique and entertaining perspective to the world of smart homes. The show is well-loved for its engaging content and practical advice, making it an excellent platform for new product announcements or expert interviews.

Each episode of Automation Nation dives deep into various smart gadgets, from intelligent thermostats to voice-activated assistants. ThreeKeith's knack for breaking down complex technology into easy-to-understand segments ensures that viewers of all tech levels can follow along and learn something new. For those looking to stay ahead in the ever-evolving world of home automation, Automation Nation offers the perfect mix of entertainment and education.

9. The Homekit Life

The Homekit Life is a podcast dedicated to the Apple HomeKit platform. The hosts' deep dives often cover how different products can streamline everyday routines, enhance home security, and make life more convenient. By showcasing your client’s product on this popular podcast, they’ll reach a dedicated audience of tech-savvy listeners eager to discover the latest innovations in smart home technology.

Listeners of The Homekit Life love firsthand accounts and practical advice, and hearing about your client’s product in an in-depth review can drive genuine interest and confidence. Since the hosts are known for their credibility and expertise, a feature on the podcast would not only increase visibility but also build trust in your client’s brand. Participating in The Homekit Life podcast aligns perfectly with your client’s goal of reaching engaged, informed consumers who are already invested in creating a sophisticated, connected home.

10. The Future Home Show

The Future Home Show discusses what homes of tomorrow will look like, focusing on smart technology, sustainability, and design. Hosted by tech futurist Emma Smart, this podcast helps listeners envision the possibilities of integrated smart systems. If your client has a product geared towards future proofing homes, this show is for you.

Each episode dives deep into the latest advancements in home automation, energy-efficient solutions, and cutting-edge design trends that not only enhance comfort but also promote a more sustainable lifestyle. Emma Smart's engaging interviews with industry experts and thought leaders bring valuable insights and tips, making complex tech innovations accessible for everyone.

Tips for Pitching Your Client to Podcasts

1. Research the Podcast: Before pitching, make sure you listen to several episodes to understand the podcast's tone, audience, and style. The more you know about the podcast, the better your pitch will be.

2. Craft a Personalized Pitch: Mention why your client's product or story would be a perfect fit for the podcast. Personalize your email to show that you’ve done your homework.

3. Highlight the Value: Focus on how your client can add value to the podcast's listeners. Whether it’s talking about the latest innovations, offering expert advice, or sharing real-world success stories, make sure to highlight the benefits.

4. Timing: Be mindful of the podcast’s schedule. Avoid pitching during busy periods such as holidays or right after major tech events when the podcast might already have a packed content calendar.

By targeting these top smart home podcasts and following these pitching tips, you can successfully get your client featured on influential platforms, boosting their visibility and reputation in the smart home industry.

For more PR tips and tools, don't forget to check out Magic Pitch, the tool that enables you to research, identify, and pitch your clients to the most relevant podcasts. Happy pitching!

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Parker Olson

Co-founder of Magic Pitch