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Parker Olson
Parker Olson

Podcast Marketing: Using Paid Ads on Social Platforms

April 14, 2025

In a world where the digital landscape continually evolves, staying ahead requires more than just knowledge; it demands actionable insights and innovative strategies. Podcasts have emerged as a powerful medium for thought leaders, marketers, and entrepreneurs to share their expertise. Whether you're a digital marketing enthusiast, an aspiring entrepreneur, or a seasoned professional looking to expand your horizons, this curated list of top 10 podcasts is your gateway to transformative learning and growth. Dive into episodes filled with expert advice, real-world case studies, and inspiring success stories that will empower you to navigate the complexities of today's digital world and emerge victorious.

1. Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies

Host: Jeremy Enns and Justin Jackson

Summary: Podcast Marketing Trends Explained is an insightful show hosted by industry experts Jeremy Enns and Justin Jackson. The podcast delves into the complexities of podcast marketing in 2025, offering listeners data-driven strategies to enhance their show's growth and profitability. Each episode examines pivotal topics, from effective marketing tactics to understanding podcast listener psychology, ensuring creators stay ahead in the competitive podcasting landscape. By analyzing the latest trends and data, Jeremy and Justin transform numbers into actionable insights, guiding creators in making informed decisions to boost their podcast's success.

Why pitch to this podcast: Podcast Marketing Trends Explained is an ideal platform for guest appearances, as it continuously explores cutting-edge strategies in the podcasting world. With its focus on data-driven insights, the show is perfect for experts who can contribute unique perspectives on marketing, growth, or listener engagement.

Ideal guests: The ideal guest for Podcast Marketing Trends Explained would be someone with a deep understanding of digital marketing, podcast growth strategies, or data analytics. Experts who have successfully implemented innovative podcast marketing tactics or possess insights into listener psychology would resonate well with the audience.

Why we love this podcast: We love Podcast Marketing Trends Explained because it provides a unique blend of data-driven insights and practical marketing strategies tailored specifically for podcasters. Jeremy Enns and Justin Jackson's expertise and enthusiasm bring a depth of knowledge to each episode, making complex topics accessible and engaging.

2. Passion to Profit: Tips for Everyday People Who Are Struggling with Technology and Marketing

Host: Ron Deering

Summary: "Passion to Profit: Tips for Everyday People Who Are Struggling with Technology and Marketing" is hosted by Ron Deering and provides a lifeline to those eager to turn their passions into profitable online businesses. Through insightful interviews with industry experts and success stories from various niches, the podcast simplifies complex technological and marketing topics into actionable advice.

Why pitch to this podcast: This podcast is an ideal platform for guest speakers passionate about demystifying technology and marketing for everyday people. Given its mission to empower individuals with actionable insights, it offers a unique opportunity to reach a highly engaged audience eager to learn and implement new strategies.

Ideal guests: The ideal guest for "Passion to Profit" is someone with a deep understanding of the intersection between passion-driven entrepreneurship and digital marketing. They should be a dynamic communicator, capable of breaking down complex topics into digestible strategies for tech-averse listeners.

Why we love this podcast: We love "Passion to Profit" for its ability to transform intimidating technological and marketing concepts into accessible, actionable insights for everyday people. Ron Deering's engaging approach makes listeners feel confident in their ability to tackle digital challenges and pursue their entrepreneurial dreams.

3. Higher Ed Storytelling University

Host: John Azoni

Summary: The 'Higher Ed Storytelling University' podcast is a specialized platform aimed at empowering higher education marketers to effectively narrate compelling stories and enhance student enrollment. Hosted by the experienced video producer and storytelling coach, John Azoni, the podcast delivers practical, quick-win advice that marketers can immediately implement.

Why pitch to this podcast: This podcast is an excellent candidate for pitching a guest spot due to its focused niche in higher education marketing, tapping into a specialized audience seeking to amplify their storytelling capabilities. The host, John Azoni, brings a wealth of knowledge and a strategic approach to storytelling.

Ideal guests: The ideal guest for the 'Higher Ed Storytelling University' podcast is a professional with a strong background in higher education marketing or storytelling, who can provide unique insights or success stories that resonate with the audience.

Why we love this podcast: Listeners love the 'Higher Ed Storytelling University' podcast for its insightful, in-depth exploration of storytelling within the higher education sector, a niche that often lacks such focused resources. John Azoni's expertise and engaging interviewing style make complex topics accessible and enjoyable.

4. Marketing Matters with Ashley Brock

Host: Ashley Brock

Summary: "Marketing Matters with Ashley Brock" is a podcast dedicated to empowering small business owners with actionable marketing strategies that can skyrocket their businesses to new heights. Hosted by the insightful Ashley Brock, this podcast delves into the essential techniques every business owner needs to understand to connect with the right audience effectively.

Why pitch to this podcast: "Marketing Matters with Ashley Brock" is a prime candidate for a guest spot because it consistently delivers high-quality content that resonates deeply with business owners eager to enhance their marketing prowess.

Ideal guests: The ideal guest for "Marketing Matters with Ashley Brock" is someone who possesses a deep understanding of marketing strategies and has a proven track record of helping businesses achieve significant growth.

Why we love this podcast: We love "Marketing Matters with Ashley Brock" for its unwavering commitment to delivering high-quality, actionable marketing advice tailored specifically for small business owners. Ashley's passion for helping entrepreneurs succeed shines through in every episode.

5. Ready, Set, Paid Ads

Host: Mary-Anne Amies

Summary: Ready, Set, Paid Ads is a dynamic podcast hosted by Mary-Anne Amies, designed to revolutionize how business owners and marketing professionals approach paid advertising. With decades of experience and a successful digital marketing agency under her belt, Mary-Anne offers insightful tips on optimizing Facebook, Instagram, TikTok, and Google ads.

Why pitch to this podcast: Ready, Set, Paid Ads offers a unique and engaging platform for those looking to share their expertise in digital marketing and advertising. With its focus on strategic insights and practical advice, this podcast is ideal for thought leaders eager to discuss emerging trends and innovations in paid ads.

Ideal guests: The ideal guest for Ready, Set, Paid Ads is an experienced digital marketing professional or industry leader with a deep understanding of paid advertising strategies.

Why we love this podcast: We love Ready, Set, Paid Ads for its ability to demystify the often complex world of paid advertising, making it accessible and actionable for listeners. Mary-Anne Amies brings a wealth of experience and an engaging style that captivates and educates.

6. The Scaling Season | Advertising Strategies for Business Owners

Host: Joly Tematio

Summary: The Scaling Season Podcast, hosted by Joly Tematio, is a cutting-edge show designed for digital entrepreneurs and online experts eager to master the art of advertising. With a focus on leveraging data-driven strategies, each episode reveals the secrets behind thriving businesses that have successfully scaled using optimized ad campaigns.

Why pitch to this podcast: The Scaling Season Podcast is an exceptional platform for industry experts and thought leaders to share their insights on effective advertising strategies. With its focus on demystifying complex digital marketing concepts, this podcast is an ideal venue for guests who have unique expertise in scaling businesses.

Ideal guests: The ideal guest for The Scaling Season Podcast is a seasoned digital marketing professional or successful entrepreneur with a proven track record of scaling businesses through innovative advertising strategies.

Why we love this podcast: We love The Scaling Season Podcast because it provides a refreshing and honest perspective on the challenges and rewards of scaling a business in today's digital landscape.

7. Ads with a Twang

Host: Ben Blackmon

Summary: "Ads with a Twang," hosted by Ben Blackmon, the Chief Results Getter from Marketing with a Twang, is a podcast dedicated to simplifying the complex world of Facebook advertising. Each episode is crafted to break down the intricate steps of creating successful Facebook ads, delivering practical insights in under 10 minutes.

Why pitch to this podcast: "Ads with a Twang" is an ideal podcast for pitching a guest spot due to its unique focus on demystifying Facebook advertising, a topic of great relevance in today's digital marketing landscape.

Ideal guests: The ideal guest for "Ads with a Twang" would be someone with hands-on experience in digital marketing, particularly in the realm of Facebook advertising, who can offer fresh insights and practical strategies.

Why we love this podcast: We love "Ads with a Twang" because it takes a refreshingly straightforward approach to Facebook advertising, a topic that often feels daunting to many. Ben Blackmon's ability to demystify the complexities of ad creation and budgeting makes digital marketing accessible to everyone.

8. Attributed - A podcast by Dreamdata

Host: Dreamdata

Summary: "Attributed - A podcast by Dreamdata" is a dynamic podcast series that delves into the intricacies of the B2B go-to-market landscape. Hosted by Dreamdata, the show brings together thought leaders and industry experts to tackle the pressing challenges in Marketing, Sales, and Operations.

Why pitch to this podcast: Pitching a guest spot on "Attributed - A podcast by Dreamdata" offers a unique opportunity to engage with a dedicated audience interested in cutting-edge marketing and sales techniques.

Ideal guests: The ideal guest for "Attributed - A podcast by Dreamdata" is someone who is a recognized expert in the B2B marketing or sales domain and can offer innovative strategies and insights.

Why we love this podcast: Listeners love "Attributed - A podcast by Dreamdata" for its ability to demystify the complexities of B2B marketing and sales through engaging discussions with leading industry experts.

9. Experts Unleashed with Joel Erway

Host: Joel Erway

Summary: Experts Unleashed with Joel Erway is a dynamic podcast that helps listeners turn their expertise into a profitable venture, all while making a positive impact on the world. Hosted by Joel Erway, the podcast delves into the experiences of professionals and entrepreneurs who have successfully built 6 and 7-figure businesses.

Why pitch to this podcast: Experts Unleashed is an excellent platform to pitch for a guest spot because it offers an opportunity to reach an engaged audience eager to learn about building successful businesses.

Ideal guests: The ideal guest for Experts Unleashed would be a seasoned professional or entrepreneur who has successfully transformed their expertise into a profitable business venture.

Why we love this podcast: We love Experts Unleashed because it not only inspires listeners but also provides them with concrete strategies to turn their knowledge into income. Joel Erway's ability to extract valuable insights from his guests makes each episode a treasure trove of information.

10. Aussie Online Growing on Shopify

Host: Rachel Abdy

Summary: Aussie Online Growing on Shopify is a dynamic podcast hosted by Rachel Abdy, focusing on Facebook Ads and achievable marketing strategies tailored for small Australian businesses aiming to grow online. Rachel leverages her extensive experience, having spent over $120,000 on Meta Advertising, to provide insightful advice on how to attract more customers affordably.

Why pitch to this podcast: This podcast is an excellent candidate for guest pitching due to its focused niche on growing small Australian businesses online using Shopify and Facebook Ads.

Ideal guests: The ideal guest for Aussie Online Growing on Shopify is someone who has hands-on experience in digital marketing, particularly within the eCommerce and social media advertising spaces.

Why we love this podcast: We love Aussie Online Growing on Shopify for its dedication to providing small businesses with realistic and actionable marketing strategies. Rachel Abdy's transparency in sharing her substantial experience with Meta Advertising and Shopify offers listeners a rare glimpse into the real costs and benefits of online growth.

Conclusion

Exploring these top 10 podcasts offers a wealth of knowledge and inspiration for anyone looking to enhance their expertise in marketing, advertising, and digital strategy. Each podcast brings its unique voice and perspective, providing listeners with actionable insights and real-world examples to drive success in their ventures. Dive into these podcasts, and you'll find yourself equipped with the tools and inspiration needed to thrive in today's dynamic digital landscape. Whether you're pitching to be a guest or seeking to expand your knowledge, these podcasts are valuable resources in your professional journey.

More Reading on Everything PodPitch

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