In today's fast-paced digital landscape, podcasts have emerged as a powerful medium for sharing ideas, insights, and expertise. For PR professionals, identifying the right podcasts to pitch clients to can significantly amplify their reach and impact. Whether you're a seasoned publicist or just starting your journey, leveraging podcasts as a publicity tool is crucial. In this blog post, we will guide you through ten outstanding podcasts that are not only informative and engaging but also provide a fantastic platform for your clients to share their stories and insights. From industry-specific shows to comprehensive podcasting guides, these podcasts cover a range of topics that cater to diverse audiences. Let's dive into the world of podcasts and discover which ones are worth pitching for your clients.

1. The Future IS Audio

Host: Josh Liston

Summary: The Future IS Audio is an engaging podcast hosted by Josh Liston, who has over 13 years of experience in podcasting and audio editing. This podcast serves as an auditory extension of his LinkedIn newsletter, providing listeners with valuable insights into the audio medium, including podcasts, audiobooks, audio-dramas, and voice-overs. Josh aims to promote an audio-first approach in podcasting, sharing his expert knowledge and passion for audio content creation. The show is a treasure trove of lessons learned and best practices for creating sustainable and impactful audio programs.

Why pitch: The Future IS Audio is an ideal platform for audio enthusiasts and industry experts to share their insights and experiences with a broad audience. With Josh Liston's extensive experience and passion for the medium, guests have the opportunity to engage in meaningful conversations that delve deep into the intricacies of audio production. The podcast's established audience of audio professionals and enthusiasts provides a valuable networking opportunity for guests.

Ideal Guests: The ideal guest is someone who has a deep-seated passion for the audio medium and a wealth of experience in podcasting, audio production, or related fields. Innovators in audio technology, seasoned podcast hosts, or voice-over artists with unique perspectives would also be an excellent fit for the show.

Why we love it: We love The Future IS Audio for its unwavering dedication to fostering a deeper appreciation for the audio medium. Josh Liston's enthusiasm and expertise shine through in every episode, offering listeners an informative and immersive experience.

2. Podcast Editors Mastermind

Hosts: Steve Stewart, Mark Deal, Bryan Entzminger, Jennifer Longworth, Carrie Caulfield, Daniel Abendroth

Summary: "Podcast Editors Mastermind," hosted by a dynamic panel of industry experts, is a tailor-made podcast for both aspiring and seasoned podcast editors. This engaging platform offers insightful discussions with industry leaders, covering the intricacies of growing a successful podcast editing business.

Why pitch: "Podcast Editors Mastermind" is an ideal platform for guest appearances due to its diverse and experienced host panel, which facilitates dynamic and insightful conversations. It caters specifically to the podcast editing niche, offering guests the opportunity to share their expertise with a targeted and engaged audience.

Ideal Guests: A seasoned podcast editor or a professional from a related field, such as audio engineering or podcast consulting. They should have a deep understanding of the challenges and nuances involved in podcast production and editing.

Why we love it: We love "Podcast Editors Mastermind" for its commitment to empowering podcast editors through community-driven content and expert insights. The diverse perspectives of its hosts create a rich tapestry of knowledge, making each episode a learning experience.

3. The How To Podcast Series

Host: Dave Campbell

Summary: "The How To Podcast Series" is a comprehensive and valuable resource for anyone looking to master the art of podcasting. Hosted by Dave Campbell from Ontario, Canada, this podcast provides listeners with a plethora of insights on topics such as audience growth, audio quality optimization, and podcast monetization.

Why pitch: This podcast is an ideal platform for guest appearances due to its diverse and comprehensive content that covers all facets of podcasting. The host, Dave Campbell, creates an engaging atmosphere that encourages fresh perspectives and innovative ideas.

Ideal Guests: Someone who possesses a wealth of experience and knowledge in the podcasting realm, particularly those who have successfully navigated the challenges of launching and growing a podcast.

Why we love it: We love "The How To Podcast Series" for its unwavering commitment to providing high-quality, actionable content that truly empowers podcasters at every stage of their journey.

4. Smarter Podcasting: Making Podcasts Better

Host: Niall Mackay

Summary: Smarter Podcasting is expertly hosted by Niall Mackay, the founder of Seven Million Bikes Podcasts. With years of experience in podcast production, editing, and hosting, Niall has crafted a show dedicated to helping both novice and veteran podcasters enhance their craft.

Why pitch: Smarter Podcasting is an ideal platform for guest experts who can provide fresh perspectives on podcasting trends and techniques. Given its focus on helping podcasters grow, any guest with a unique approach to content creation or audience engagement would greatly benefit from the exposure the podcast offers.

Ideal Guests: Someone who is deeply ingrained in the podcasting industry, perhaps a seasoned podcaster, a marketing strategist, or a tech innovator.

Why we love it: We love Smarter Podcasting because it consistently delivers high-quality, actionable content that is both educational and inspiring.

5. Podtastic Audio

Host: Chris Smith

Summary: Podtastic Audio, hosted by Chris Smith, is an invaluable resource for indie podcasters seeking to enhance their podcasting skills without overspending. This podcast is designed to provide practical advice, budget-friendly tools, and expert insights to improve sound quality and overall podcast performance.

Why pitch: Podtastic Audio is an ideal platform for potential guests due to its focus on delivering value-driven content that resonates with a broad audience of indie podcasters. The podcast's commitment to providing practical and actionable advice ensures that guest appearances will reach an audience eager for insights and expertise.

Ideal Guests: Someone with substantial experience in the podcasting industry, particularly in cost-effective production and content strategies.

Why we love it: We love Podtastic Audio for its unwavering commitment to empowering indie podcasters with the tools and knowledge needed to succeed without a hefty price tag.

6. Podcast Insider

Hosts: Todd Cochrane, Mike Dell, MacKenzie Bennett

Summary: Podcast Insider, hosted by Todd Cochrane, Mike Dell, and MacKenzie Bennett, is the authoritative voice in the podcasting industry, offering insights on industry trends, Blubrry news, and interviews with passionate podcasters.

Why pitch: Podcast Insider is the ideal platform for guests looking to share their podcasting journey or insights with a dedicated audience eager to learn and grow. With a focus on authenticity and industry relevance, this podcast can elevate the profile of experts who offer unique perspectives or innovative strategies in the podcasting landscape.

Ideal Guests: Someone with a deep understanding of the podcasting industry, whether they're a seasoned podcaster, a sound engineer, or a marketing expert.

Why we love it: We love Podcast Insider for its dedication to providing clear, actionable advice that cuts through the noise of bad podcasting guidance.

7. Podcast Editing and Support - True Media Solutions

Host: Dave Campbell

Summary: Hosted by Dave Campbell, Podcast Editing and Support - True Media Solutions is a unique podcast that offers an insider's look into the world of podcast editing. Designed specifically for podcasters who are in search of a reliable podcast editor, this show provides a behind-the-scenes glimpse into the editing process.

Why pitch: Podcast Editing and Support - True Media Solutions is an excellent platform to pitch for a guest spot due to its niche focus in the podcasting community. The podcast's emphasis on providing educational content and actionable insights makes it a valuable resource for both aspiring and seasoned podcasters.

Ideal Guests: An experienced podcast editor or a successful podcaster with a deep understanding of the audio editing process.

Why we love it: We love Podcast Editing and Support - True Media Solutions for its commitment to educating and empowering podcasters at all levels.

8. Leverage Your Podcast Show

Host: Lyndsay Phillips

Summary: The "Leverage Your Podcast Show" is expertly hosted by Lyndsay Phillips, providing invaluable insights for both podcast hosts and guests. Each episode is a treasure trove of insider secrets from industry experts and successful entrepreneurs, focusing on how podcasting can be a pivotal component of a thriving lifestyle business.

Why pitch: This podcast is an excellent candidate for guest pitching due to its focus on leveraging podcasting as a business tool and its audience comprising podcast hosts and guests looking to optimize their craft.

Ideal Guests: Someone who possesses a deep understanding of the podcasting landscape, perhaps an industry expert or a successful entrepreneur who has effectively utilized podcasting as a growth tool.

Why we love it: We love "Leverage Your Podcast Show" for its ability to demystify the often complex world of podcasting, delivering content that is both informative and inspiring.

9. Tools of the Podcast Trade

Host: J. Rosemarie Francis

Summary: Tools of the Podcast Trade with J. Rosemarie Francis is a comprehensive audio series designed to unravel the complexities of podcasting. Hosted by the insightful J. Rosemarie Francis, the podcast delivers expert guidance and invaluable resources to help burgeoning podcasters navigate the oftentimes daunting world of digital broadcasting.

Why pitch: Tools of the Podcast Trade is an ideal platform for potential guests as it attracts a diverse and engaged audience keen on mastering the art of podcasting.

Ideal Guests: Someone with a deep understanding of the podcasting industry, who can provide actionable advice and innovative strategies to aspiring podcasters.

Why we love it: We love Tools of the Podcast Trade because it demystifies the podcasting process, empowering listeners to turn their podcasting dreams into reality.

10. Podcast Growth and Marketing Tools for Entrepreneurs

Host: Kylee Chandler

Summary: "Podcast Growth and Marketing Tools for Entrepreneurs," hosted by the insightful Kylee Chandler, is an indispensable resource for established podcasters eager to expand their reach and influence.

Why pitch: Pitching a guest spot on "Podcast Growth and Marketing Tools for Entrepreneurs" is a strategic choice for those looking to amplify their voice in the podcasting community.

Ideal Guests: Someone who has a deep understanding of podcast marketing strategies and possesses a track record of successful podcast growth.

Why we love it: We love "Podcast Growth and Marketing Tools for Entrepreneurs" for its unwavering commitment to providing podcasters with the resources they need to succeed.

Conclusion

With so many engaging and informative podcasts available, choosing the right one to pitch can be a game-changer for your client's publicity strategy. Each of these podcasts offers a unique platform and audience, ensuring that your client's voice is heard by those who matter most. By leveraging these opportunities, you can significantly enhance your client's brand visibility and credibility within the podcasting community. Happy pitching!