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Parker Olson
Parker Olson

How to Start a Podcast for Brand Authority

April 9, 2025

In today's fast-paced digital world, podcasts have emerged as a powerful medium for brands to engage with their audiences, share insights, and drive growth. As PR professionals, entrepreneurs, or marketers, finding the right podcasts to pitch can be a game-changer in amplifying your brand's message. Below, we explore 10 must-listen podcasts that serve as exceptional platforms for guest appearances, offering a blend of expert advice, real-world examples, and transformational stories. From leveraging branded podcasts to mastering book marketing, these shows are ideal for those looking to expand their reach and influence.

1. The Power of the Podcast: Unlock Your Brand's Marketing Potential

Hosted by Josh Troche of Pedal Stomper Productions, this dynamic podcast delves into strategies that businesses can use to harness the power of podcasting for marketing and growth.

Podcast Host's Name: Josh Troche

Summary: This podcast features insightful interviews with marketing experts and entrepreneurs, providing listeners with practical advice and actionable insights to create effective podcasts.

Why Pitch? A dedicated audience seeking the latest in marketing strategies makes this show perfect for experts wanting to expand their reach.

Ideal Guests: Marketing professionals or entrepreneurs with proven podcasting strategies.

Why We Love It: It breaks down complex marketing concepts into actionable steps, with Josh Troche's engaging style making each episode full of value.

2. Your Business Needs A Branded Podcast: B2B Podcasting

Hosted by Podknows Podcasting, this podcast explores the transformative power of branded podcasts in business and lead generation.

Podcast Host's Name: Podknows Podcasting

Summary: Designed to debunk myths and answer questions, it equips listeners with the knowledge to launch a branded podcast.

Why Pitch? Ideal for experts to share unique insights and innovative case studies on branded podcasting.

Ideal Guests: Industry leaders with experience in digital marketing and podcasting.

Why We Love It: It makes complex topics accessible, empowering listeners to harness branded podcasts effectively.

3. Promote, Profit, Publish

Hosted by Juliet Clark, this podcast guides authors and entrepreneurs on becoming recognized authorities in their fields.

Podcast Host's Name: Juliet Clark

Summary: Emphasizes building a personal brand and establishing trust before selling a book.

Why Pitch? A strategic move for enhancing visibility and credibility within the publishing community.

Ideal Guests: Bestselling authors or marketing experts with authority marketing experience.

Why We Love It: Offers practical steps for success, leaving listeners empowered and equipped to take action.

4. Brand Up: Build an Unstoppable Brand That Conquers Sales

Hosted by Marian Esanu, this podcast helps entrepreneurs build a formidable online presence.

Podcast Host's Name: Marian Esanu

Summary: Focuses on generating seven-figure brands with insights from top-tier thought leaders.

Why Pitch? A robust audience eager for expert insights on brand building and sales.

Ideal Guests: Entrepreneurs or marketing experts with personal branding experience.

Why We Love It: Offers transformative content and strategic playbooks that empower listeners.

5. Leverage Your Podcast Show

Hosted by Lyndsay Phillips, this podcast is a treasure trove of insights for podcast hosts and guests seeking to amplify their influence.

Podcast Host's Name: Lyndsay Phillips

Summary: Offers insider secrets from industry experts on boosting visibility and monetizing your podcast.

Why Pitch? Perfect for showcasing expertise and engaging with a community eager to learn and grow.

Ideal Guests: Individuals immersed in the podcasting industry with unique insights.

Why We Love It: Delivers value-driven content, empowering podcast enthusiasts to elevate their journey.

6. Book Marketing Mentors

Hosted by Susan Friedmann, this podcast offers insightful strategies to supercharge book marketing efforts.

Podcast Host's Name: Susan Friedmann

Summary: Provides smart techniques from seasoned experts, ensuring listeners can navigate book promotion effectively.

Why Pitch? Ideal for authors and marketers to share expertise and connect with an engaged audience.

Ideal Guests: Individuals with a strong background in publishing or marketing.

Why We Love It: Empowers authors with actionable strategies, making it a must-listen for book marketing success.

7. VMN Business Talk

Hosted by Victor M. Nichols, this podcast is essential for entrepreneurs seeking practical business solutions.

Podcast Host's Name: Victor M. Nichols

Summary: Features conversations with industry professionals offering expert insights for business growth.

Why Pitch? A golden opportunity for entrepreneurs to showcase knowledge on a strategic platform.

Ideal Guests: Seasoned entrepreneurs or industry experts with valuable insights.

Why We Love It: Offers practical strategies with tangible takeaways for real-world business scenarios.

8. Level Up In Business, Level Up In Life w/ Anthoni Allen

Hosted by Anthoni Allen, this podcast delves into brand management and influencer relations.

Podcast Host's Name: Anthoni Allen

Summary: Offers motivating conversations exploring journeys in building a successful agency.

Why Pitch? A golden opportunity to share brand stories with a growing audience interested in personal development.

Ideal Guests: Entrepreneurs or branding experts with unique perspectives.

Why We Love It: Provides real value with raw, honest discussions that inspire listeners.

9. Branding Your Business

Hosted by Praise Santos McKenna, this podcast empowers small business owners to cultivate beloved brands.

Podcast Host's Name: Praise Santos McKenna

Summary: Offers actionable insights to empower entrepreneurs to make impactful strides.

Why Pitch? An exemplary platform for sharing entrepreneurial journeys and brand-building insights.

Ideal Guests: Individuals with experience in brand creation or entrepreneurial growth.

Why We Love It: Blends inspiration with practical guidance for personal and professional growth.

10. Empowered Endeavors: Business Strategy for the Purpose-Driven

Hosted by Shaunna Lee, this podcast is a transformative platform for purpose-driven entrepreneurship.

Podcast Host's Name: Shaunna Lee

Summary: Offers guidance to turn passion into impactful platforms, empowering listeners with strategies and insights.

Why Pitch? A prime choice for showcasing insightful thinkers and dynamic leaders.

Ideal Guests: Entrepreneurs or professionals with a story of transformation.

Why We Love It: Delivers high-value content that empowers listeners to make a significant impact.

Conclusion

Embracing the power of podcasting can be a strategic move for both personal and professional growth. The listed podcasts provide a diverse range of topics and insights, making them ideal platforms for guest appearances. Whether you are an entrepreneur looking to share your journey or a marketer seeking to expand your reach, these podcasts offer invaluable opportunities to connect with engaged audiences and amplify your message. Utilize these insights to pitch effectively and leverage the transformative potential of podcasting in your branding journey.

More Reading on Everything PodPitch

Frequently Asked Questions

1. What is PodPitch?

PodPitch is a software that leverages the world's best databases, incredible PR expertise, and AI to automatically create media lists & draft pitches on your behalf.

2. How does PodPitch work?

Researching: We've meticulously created the world's largest database of podcasts
‍‍
Pitching: Utilizing AI-driven messaging, you send tailored pitches via email. Every email is 100% unique.

3. How much does it cost? Is there a commitment?

PodPitch is quoted individually per team during a live demo.

4. How many podcasts do you have?

PodPitch has 3.8 million podcasts & their contact information in our directory. We have every English-speaking podcast.

5. Can just anyone see how PodPitch works for their own clients?

Yep! Just click "Try Free" above.

6. How much time does it take per week to use PodPitch?

The average PodPitch user spends less than 30 minutes per week on the platform to send up to 750 emails out per week on average.

7. Do you guarantee podcast appearances?

The average PR agency using PodPitch scores 4-6 podcasts booked per month for every single client.

As you may know, there are no coverage guarantees in PR. However, we guarantee you'll have a better success rate than pitching them on your own.